Email marketing is a highly popular method in promoting your goods and services over the internet. However, the battle with email marketing begins even before your recipient opens the mail because there is always the issue of email delivery. Industry leaders are saying that the reputation of the sender is a very essential factor in determining whether the ISP will allow your mail to be delivered into the subscriber’s mailbox. Meanwhile, some experts also believe that reputation is the determining factors.
It is important for you to understand that there are actually two aspects involved in “reputation” namely
· Recipient reputation – this is your track record with your subscribers. If you provide relevant and timely content for them at the right frequency, you will have a good recipient reputation.
· ISP reputation – this is your track record in sending emails that actually exists; take note that there are “hard bounces” when your subscriber’s email address is no longer in existence and “soft bounces” which occurs when you are unable to temporarily deliver the email.
After you have taken note of the two kinds of reputation you need to be aware of, it is time for you to implement the right techniques for you to achieve effective email deliveries. One important factor is sending only content that are relevant because this will enable you to build a positive relationship with the subscribers.
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