In organic search engine ranking, content is always king. In order to attain a high ranking for a particular key phrase, you need to include it on your website content. In addition, the articles you put in should be well-written, original, and relevant. Until a few years ago, images played minimal role in search engine marketing but it has changed.
Google image search has seen a dramatic increase of 40% in visitor traffic. Meanwhile, universal search is now features in around 17% of all Google searches. This means that when you search for a particular topic, the results displayed will include images, maps, videos, weather, stocks, and web pages. So optimizing your images will certainly provide a positive result for you. The basic process of optimizing your images includes:
1. Using keywords – you need to know the exact keyword that will best describe the image. You should be specific with regards to the keyword. For example, if you are selling Nikon cameras, don’t just name the image as “Nikon digital camera”; instead; you should use something like “D80 DLSR” because searchers are typing specific models when they are searching for something to buy.
2. Filename – the keyword you used for the image can also be used as the image filename. This will help in the optimization effort as well.
3. Nearby text – put the same keyword near the image on your web page.
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